Growth Engineering at Facebook


Some holiday readings on growth. Will follow up with my own thoughts eventually.

Chamath Palihapitiya

Facebook’s simple north star: 10 friends in 14 days

Process:

  1. Measure things

  2. Test things

  3. Try things

Goals:

  1. Acquisition: How do you get people in the front door?

  2. Activation: How do you get them to the aha moment as soon as possible?

  3. Engagement/Retention: How do you deliver core product value as often as possible?

  4. Virality: Do this absolutely last.

Alex Schultz

Most of these stories I’ve heard before, but nonetheless interesting reads.

Brian Balfour

Andrew Chen