Dos and don'ts of cold emails

March 7th, 2022

Notes from the cold emails I’ve both sent and received.

Don’ts

1. “Display images below”
2. links to the position
3. 🚀 or 🦄 emoji in the subject line
4. unsubscribe links
5. non-company email domain

Dos

1. who are you (position at the company)
2. how you know me
3. why you’re reaching out
4. why I should reply (as a resource in the future)
5. P.S. unsubscribe by replying because this isn’t automated