Dos and don'ts of cold emails


Notes from the cold emails I’ve both sent and received.

Don’ts

  1. “Display images below”
  2. links to the position
  3. 🚀 or 🦄 emoji in the subject line
  4. unsubscribe links
  5. non-company email domain

Dos

  1. who are you (position at the company)
  2. how you know me
  3. why you’re reaching out
  4. why I should reply (as a resource in the future)
  5. P.S. unsubscribe by replying because this isn’t automated