Growth Engineering at Facebook
Some holiday readings on growth. Will follow up with my own thoughts eventually.
Facebook’s simple north star: 10 friends in 14 days
Acquisition: How do you get people in the front door?
Activation: How do you get them to the aha moment as soon as possible?
Engagement/Retention: How do you deliver core product value as often as possible?
Virality: Do this absolutely last.
Most of these stories I’ve heard before, but nonetheless interesting reads.